Oryx CEO, CEO, Oryx, Leading

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Leading from the front isn’t just a phrase — it’s a mindset

It’s not every day that a CEO gets the opportunity to get back on the tools, but that’s exactly what happened when our CEO, Luis Blanco, took time out of his family vacation to personally complete a friction test for one of our valued clients.

Commitment to our clients doesn’t switch off, and neither does technical excellence. After reviewing the friction map, we’re pleased to confirm — he’s definitely still got it.

Success starts at the top, but it’s strengthened by leaders who are prepared to roll up their sleeves and show the way.